Mid-range Homes in Higher Demand Than Affordable Housing - ANAROCK-LIC Survey

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Policy interventions like 25K Crore AIF, tax concessions have boosted homebuyer confidence; most consider real estate investment safe and viable
Over 63% respondents will buy property anytime during 2020
46% bought property in 2019 because of attractive prices, 20% because of RERA implementation
Workplace connectivity tops buyer agenda - 43% respondents state this as most essential factor to buy a home
Mid-segment properties priced INR 45-90 lakh draw highest consumer demand at 42% respondents, more than affordable housing

Delhi-NCR top city for demand for ready-to-move-in properties (44%); high project execution risk primary reason
Pune, Hyderabad and Tier 2 & 3 cities most preferred for future investments, outperform Bengaluru in latest survey

52% home seekers prefer branded developers even if they charge a premium
Conducted towards the end of H2 2019, the survey gauges the disposition of property seekers across India on various parameters such as:
The asset class people are looking to invest in
The impact of government measures
"Millennials' preferences are changing the entire property business landscape in this new decade," says Anuj Puri, Chairman - ANAROCK Property Consultants. "Once an investment hotbed, Indian housing is now primarily end-user driven. The survey reveals that 67% of the polled homebuyers will buy property for personal use, and consumer sentiment is still firmly on the side of ready-to-move-in homes - or, at best, projects nearing completion. On home selection parameters, connectivity to workplace counts as most important for 43% millennial property seekers. The IT hubs of Pune and Bangalore came out on top in this trend due to escalating traffic woes."

"The survey indicates that affordable and mid-segment housing priced within INR 90 lakh are the clear choices today," says Anuj Puri. "Mid-segment properties priced from INR 45-90 lakh topped consumer demand with 42% respondents voting in its favour, followed by 31% preferring homes priced < INR 45 lakh."
Other City-specific Trends
Download: ANAROCK's Consumer Sentiment Survey - H2 2019
https://bit.ly/2wdW9sX
About ANAROCK:
Please visit www.anarock.com
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