The tourists -- eight British, three Americans and one German national -- were ambushed by Taliban gunmen in the restive district of Chesht-e-Sharif, while en route from the neighbouring provinces of Bamiyan and Ghor.
It is unclear why they were travelling overland at a time when Western embassies typically warn their citizens against all travel in Afghanistan, citing threats of kidnapping and attacks.
"The foreign tourists -- three Americans, six Britons, two Scots and one German -- were travelling with an Afghan army convoy when they were ambushed by the Taliban in Chesht-e-Sharif," said Jilani Farhad, the spokesman for Herat's governor.
The attack comes as Taliban militants intensify their annual summer offensive after a brief lull during the holy fasting month of Ramadan, which ended in early July.
Highways in Afghanistan passing through insurgency-prone areas have become exceedingly dangerous, with the Taliban and other armed groups frequently kidnapping or killing travellers.
But that has not stopped some tourists, including foreigners, from travelling to provinces such as Bamiyan, endowed with stunning landscapes but wedged between volatile provinces prone to the Taliban insurgency.
The United States has warned its citizens in Afghanistan of a "very high" kidnapping risk after an American citizen narrowly escaped abduction in the heart of Kabul.
The latest attack follows a Taliban truck bombing on Monday at a hotel for foreigners in Kabul, which triggered a seven-hour gun and grenade assault that highlighted growing insecurity in the city.
The guests and staff of the Northgate hotel escaped unharmed, but one policeman was killed after the suicide truck bomber paved the way for two other armed insurgents to enter the heavily guarded facility near Kabul airport.
American journalist David Gilkey and his Afghan translator were killed in June while travelling with an Afghan army unit that came under fire in southern Helmand province.
Judith D'Souza, a 40-year-old Indian charity worker, was rescued in late July, more than a month after she was taken at gunpoint near her residence in the heart of Kabul.
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