Modi proposes blending 2 pc fruit juice in aerated drinks

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Press Trust of India New Delhi
Last Updated : Jan 16 2016 | 9:07 PM IST
Prime Minister Narendra Modi today suggested mixing at least 2 per cent fruit juice in aerated drinks to help distressed farmers find a new market for their produce.
Speaking at the conference of start-up businesses, Modi said he suggested the idea to top officials of leading aerated drinks companies who visited him recently.
"Why can't 2 per cent natural juice be mixed in aerated drinks? This will provide farmers a market for their produce," he explained.
The possibility of blending cold carbonated drinks, which are widely considered not healthy, with natural fruit juice is also being looked into.
According to a recent report by the Indian Council for Research on International Economic Relations, consumption of non-alcoholic beverages is expected to increase by 16.5-19 per cent over the next three years in the country.
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First Published: Jan 16 2016 | 9:07 PM IST

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