The issue of decline in CSR is complex and multi-dimensional and the scheme will address the issue within the broad framework of survival, protection and education of girl children.
Under the scheme, a multi-sectoral strategy governed by the core principles of respecting, protecting and fulfilling the rights of girls and women, including the ending of gender based violence will be adopted, a statement issued by Women and Child Development Ministry said.
The core strategies of BBBP include evolving a sustained social mobilization and communication campaign to change societal norms, to create equal value for the girl child, positioning improvement in the CSR as a lead development indicator for good governance, Focusing on very low CSR or gender critical districts and cities for accelerated impact.
The BBBP Scheme will be implemented through a national campaign in 100 selected districts, covering all states and UTs and is a joint initiative of Women and Child Development, Human Resource Development and Health Ministries.
The scheme will launched by Modi at Panipat in Haryana.
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