The deceased were identified as Girilal (40), Kailash Goswami (40), Atal Goswami (43), Bhupendra (24), Sanjay Panchal (32), Anshul Goswami (13) and Bhagchand Suman (55), police said.
Seven persons died on the spot, police said, while two unidentified victims died at a local hospital, where they were taken for medical treatment.
The victims were on their way to Mahidpur in Ujjain district from Baran town in Rajasthan.
The injured persons were admitted to hospitals at Susner and Jhalawar.
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