The 34-year-old just unveiled his highly-anticipated new scent with an edgy-meets-endearing video directed by Travis Schneider, reported E! Online.
He candidly admits that he "typically hates celebrity fragrances," before explaining his commitment to creating an authentic product he really stands behind.
"You don't want to be alarmed by a scent. You want it to be alluring or mysterious in some way. You want something that's uniquely your own," Levine said.