"Given the tough going in the market, Nalco has developed a corporate plan with a new business model that will withstand market onslaughts," Chand said in a statement.
The new 'all-weather model' would also keep the company, which is the leading foreign exchange earner among the CPSEs, afloat with profitability, the CMD said.
The New Business Model (NBM) would insulate Nalco from the vagaries of market, Chand said adding it also strengthens the company's aluminium business by reducing the cost with increase in volume of production through modernisation and brownfield expansion and upstream and downstream integration.
Noting that world aluminium market is sluggish and is in slump cycle, the Nalco CMD said the company has already formed a joint venture company with Gujarat Alkalies & Chemicals Ltd for a caustic soda plant at Dahej in Gujarat.
"We are also exploring the opportunity to set up a greenfield aluminium smelter abroad, where energy would be available at a competitive price. The company has started discussions with Iran, Oman, Qatar and Indonesia," Chand said.
At present, aluminium prices are moving in a narrow band of around USD 1,500 per tonne, much below the cost of production of primary producers. With 70 per cent of companies around the world reporting cash loss, many smelters have been closed and many more are resorting to production cut.
"Aluminium import constitutes 56 per cent of total domestic consumption of metal, leaving only 44 per cent of the market to domestic producers," says Chand.
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