Nikon expects to maintain lead position in DSLR camera segment

Japanese camera major Nikon Corporation today said it expects to maintain its lead in the digital single-lens reflex (DSLR) camera segment in India in 2014-15.
"We are market leaders in the DSLR market segment. This fiscal year, we are having 55 per cent market share in this segment," Nikon India Managing Director Hiorshi Takashina told PTI.
In 2012-13, the total market size for DSLR cameras in India was 2.4 lakh units. This fiscal, it is expected to be be around 3 lakh units and around 3.6 lakh units in 2014-15.
"This year, although the economy is slowing down, we would have a steady growth of 20 per cent," he said.

Despite slowdown in the economy, DSLRs would remain in demand as customers having compact cameras (point and shoot) and smart-phones are upgrading to get a better picture result, Takashina said.
Nikon India, a fully-owned subsidiary of Nikon Corporation, today introduced two new DSLRs - D4S and D3300.

The company expects a overall turnover of Rs 1,050 crore this financial year. It has set a target of Rs 1,100 crore for 2014-15.
Nikon India contributes around 3 per cent to global turnover. It plans to make it to 5 per cent in the next three years.
Nikon India is expecting a market share of 38 per cent of the compact cameras in 2014-15.

"In the compact camera, we are having 33 per cent market share in India. In the coming fiscal, we would like to expand our share in this segment to 38 per cent," he said.
When asked whether Nikon has any plans for local assembly line, he said: "At this moment, we do not have. We are importing DSLR's from Japan and Thailand. But in future, if it becomes necessary, then we would."
Nikon had introduced its binoculars in the Indian market last year and is expecting 10 per cent growth in this segment.