Japanese auto-maker Nissan unveiled updated variants of Go and Go+ under the Datsun brand as part of their strategy to make inroads in tier II and III locations, a senior company official said.
The company rolled out face lifted variants of Go and Go+ here last night, equipped with 28 new features and over 100 upgrades, Nissan Motor India, Vice-President, Marketing, Peter Clissold said.
"We are making in roads, really month on month basis this fiscal year in Tier II and especially in Tier III locations..
That is pretty aggressive targets where we want to have representation..," he told PTI.
Elaborating, he said, "before purchase of a car, a consumer goes to a local dealer and wants to see the product line up. Importantly, he wants the car to get it serviced there (in that outlet)."
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