Nissan launches 'Roots of Design' initiative to India

: Japanese automobile major Nissan has launched the 'Roots of Design' programme in India, aimed at encouraging students to take up careers in arts, design and creativity.

Alfonso Albaisa, Senior Vice-President, Global Design, Nissan Motor Company, launched the initiative at the Chennai Public School recently.

"The programme is aimed at encouraging the next generation of creators and developing a different perspective towards design and creativity to solve problems faced in the automotive industry", a company statement said.

"The world around us is changing fast and so is the auto industry. The cities we live are becoming smarter and more connected. This in turn is affecting how consumers engage with objects around them", Albaisa said in the statement.

Designers would play a key role, not just in the auto industry, but across technology, infrastructure, electronics and consumer durables, he said.

"Through the Roots of Design programme, we are opening the doors to the world of design and numerous opportunities it offers for aspiring students across globe", he said.

The auto major has launched the programme for students in countries like Dubai, Bangkok, Singapore and Beijing.