There were reports that the 72-year-old actor would feature in a TV ad which seeks to ask Indians to rise above religion for inclusive development.
Bachchan took to micro-blogging site Twitter to set the record straight.
"The news by media that PM and PMO have asked me to be involved in a campaign film, is incorrect! Kindly rectify... Thank you!," he tweeted.
Bachchan has been the brand ambassador of many campaigns including polio eradication, saving the tiger and Swachh India campaign.
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