Now, an award show to celebrate the work of Indian cinema

Joining the bandwagon of Bollywood awards, a new award show the Indian Academy aims to bring out the best of Hollywood, Bollywood and Tollywood together.
Superstar Shahrukh Khan launched the Indian Academy Awards last night at the US Consulate, in Mumbai. He also unveiled the award trophy.
"I'm happy to associate with the first of its kind Indian Academy Awards, which is an amalgamation of everything a cinema-lover could hope for. This academy invites everyone to be part of a movement that will refine the entertainment world," Shahrukh Khan said in a statement here.
The first award ceremony will be hosted at the Oracle Arena in the Bay Area, Silicon Valley in California in July, 2017. The two day extravaganza will have a fashion show, a musical show that will feature Indian musicians and international artists and a grand finale of Bollywood, Hollywood and Tollywood award ceremony.

What makes these awards stand out is that it invites a global audience to be part of the jury, by a registration process.
The mastermind behind the Indian Academy Awards is Brainstorm Entertainment, launched by Vandana Krishna and Saurabh Pandey in 2014.
"The Indian Film Industry is going global and the Indian Academy Awards is a celebration of that global, democratic academy that is completely transparent and all encompassing. Our aim with these awards is to bring a sense of realism and credibility to cinema awards in the Indian film industry," Pandey, Founder of the IAA said in a statement here.

Founded by Brainstorm Entertainment and backed by event stalwart Cineyug, the Indian Academy Awards, will be choreographed by the contemporary dance Guru of India, Shiamak Davar.