Ola, which is locked in an intense battle with US-based Uber, has terminated the bus services in the Delhi-National Capital Region, Mumbai, Kolkata, Chennai and Hyderabad from February 3.
People close to the development said the decision was taken in view of the strong growth in cab and auto rides -- driven by increasing affordability -- that had in turn, impacted Shuttle rides.
When contacted, the company in an emailed statement said Ola has "decided to rebalance its mobility portfolio" given the "evolution" in the daily commuting needs of customers.
"The plan includes expansion and focus on new and emerging categories like Autos, Share, and opportunities such as electric vehicles and advanced in-vehicle technologies," it added.
The development comes close on the heels of the company announcing its international foray into the Australian market.
Launched in 2015, Shuttle was expanded across various cities like Mumbai, Kolkata, and Chennai among others.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
