The 32-year-old singer-songwriter, who was also scheduled to appear at its launch, said to have high hopes of receiving some recognition for his most-recent studio album '24 Hrs', but scrapped his appearance for the same upon hearing he had been overlooked by Brit Award judges, reported Femalefirst.
"Olly is gutted. One of his main ambitions is to win a Brit and he really thought he had done enough to be nominated.
"As soon as Olly and his team found out he had no nominations they made the decision to pull out," a source said.
"I'm performing at the Brit Awards launch in January. I'm hoping to be nominated and pick an award up. I'd really like one.
"The fact that I'm performing at the launch means I'm doing something right.
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