Directed by Farah, the film served as the launching vehicle of actor Deepika Padukone.
Shah Rukh, who buffed up for the film for the first time, took to Twitter to remind the director of the hard work he put in for the movie.
"Like I have said before. Only for you and nobody else. As Tom Cruise said 'You exploit me'," he replied to Farah retweeting his shirtless still from the movie.
Earlier, the filmmaker tweeted, "The one that started it all! Thank u @iamsrk for taking off your shirt and making millions happy."
Farah also shared the first photo from Deepika's shoot in the film, captioning it as, "... The one where I knew she's my Shantipriya.
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