Orient Bell opens store in Coimbatore

Delhi-based Orient Bell Ltd, a tiles-manufacturing company, is keen to enter South in a big way as part of it plan to further strengthen presence in the region, Chief Executive Officer of the company Aditya Gupta said today.

The company would launch South India-specific tiles on September 4, which would be sourced from Gujarat and cater to the taste of South India, Gupta told reporters here.

With customers' preference varying from North to South and East to West, the company, which followed 'one-size fits all' concept, has now decided to market its products in each zone, he said.

"The focus would largely be on retail business and vitrified tiles with emphasis on digital tile technology," Gupta said here, while opening the first company-owned showroom - Orient Bell Tiles Boutique, the second in Tamil Nadu after Chennai, said.

Without giving details, he said the company would invest heavily in South.

Stating that the company was planning to open 10 such showrooms across South in the next six months, he said that of the 150 boutiques across the country, 11 were company-owned ones.

The company has registered six per cent growth, more than the organised industry average last year and was expected to achieve similar growth this fiscal year also, Gupta added.