US multinational Procter & Gamble gave its backing to the United States' women's soccer stars in their fight for equal pay, handing the team a USD 529,000 bonus following their World Cup win.
In a full-page advertisement placed in The New York Times, P&G said the company, one of the team's sponsors through its Secret Deodorant brand, urged the United States Soccer Federation (USSF) to be "on the right side of history."
"Let's take this moment of celebration to propel women's sports forward. We urge the US Soccer Federation to be a beacon of strength and end gender pay inequality once and for all, for all players."
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