Panasonic launches two feature phones targetting mass market

In a bid to expand its reach to price-sensitive mass market, Japanese electronics major Panasonic today launched two feature phones for Rs 1,790 and Rs 1,350.
The company said the devices offer a good battery life, Hindi support and security features like mobile tracker, security inbox and application privacy.
"With these new offerings, Panasonic is focusing on expanding beyond the metros and delivering a remarkable mobile experience to the Indian mass consumers in tier II and tier III cities," Panasonic India MD Manish Sharma said in a statement.
"This launch is a testimony to the company's focus in reaching out to these markets which are increasingly price-sensitive perfectly matching to our consumers' needs for affordable solutions," he added.

The company had launched few premium smartphone models since May last year, when it entered into the domestic market and aims to achieve a market share of 8 per cent in first year.