PC Jeweller partners California-based Martian Watches

PC Jeweller today said it has tied up with California-based Martian Watches for smart jewellery.
The new range will integrate wireless technologies into jewellery and at the same time will provide interchangeable design modules through PCJ's specially designed smart bracelets.
"In our research we have figured out that, besides fashionably designed jewellery, there has always been a demand for jewellery which is refreshingly new and innovative," PC Jeweller CEO Balram Garg said in a statement.
Martian Watches is a wireless technologies developer known for its classic-designed Martian Voice Command and Martian Notifier smartwatch lines.
The company is engaged in the manufacturing and sale of gold jewelery, diamond studded jewellery and silver articles.

PC Jeweller's had reported a 18 per cent rise in its net profit at Rs 93.22 crore for the September quarter.
It has pan India presence with 56 showrooms.