Pepsico aims to double Kurkure sales in next 5 years

Beverages and food major PepsiCo India is aiming to double sales of its flagship snacks brand Kurkure in the next five years, a senior company official said.

The company is introducing new variants along with new youth centric packaging and investing further to strengthen its distribution network across all retail channels.

Besides, Pepsico is also taking brand Kurkure, which was started in India, to more geographies. It has introduced it in Bangladesh, which it has started to manufacture and sell.

"In Kurkure, we want to double our business in next five years," PepsiCo India Vice President, Snacks Category, Jagrut Kotecha, told PTI.

He further said: "Presently, Kurkure is a Rs 1,000 crore brand."
"Our focus and strategy would be to play in India and then out of India. It would not be out and then India," he said adding "In the large part, we would double our sales through India only because here the core opportunity is."