Pre-owned luxury car seller Big Boy Toyz to expand sales network, enter new segments

Big Boy Toyz, which sells pre-owned luxury and super luxury cars including Rolls Royce, Ferrari and BMW, is entering new segments and plans to expand sales network as it looks to tide over the impact of slowdown in auto sales, a top company official said.

The Gurugram-based company, which currently has retail presence in NCR and Mumbai, aims to focus on its core business and stay away from initiatives like going public and equity dilution for the time being as it aims to sustain its revenues in the current fiscal as compared with 2018-19.

"With tough conditions prevailing right now, we are looking to maintain last year's performance in the current fiscal. In order to mitigate the impact of slowdown, we are trying various things such as selling brand new cars and superbike brands," Big Boy Toyz Founder and Managing Director Jatin Ahuja told PTI.

The company reported a turnover of around Rs 225 crore in 2018-19.

Big Boy Toyz plans to open a new showroom in Hyderabad to cater to south Indian market over the next one-two months.

The company has already started sale of brand new luxury cars and superbikes.

Commenting on the market condition, Ahuja said, "Earlier there used to be one car and three prospective buyers. Now there are three cars and one buyer. That is how things have changed. Now, with cut in corporate tax and other measures announced by the government, things have started to look up."
When asked if the company planned to open more showrooms, Ahuja said: "We don't want to get much into this brick and mortar strategy. Even now we have been catering to various regions from our Gurugram location."