Prince Narula's Health Supplement Chain Muscle & Strength Expands to Moradabad

Image
Press Trust of India NEW DELHI
Last Updated : Sep 30 2019 | 3:15 PM IST

/ -- Youth icon, TV actor and winner of several reality shows in India including MTV Roadies, MTV Splitsvilla and Big Boss, Prince Narula's health supplement retail start-up Muscle & Strength India has expanded to the city of Moradabad.

The new unit of the health supplement chain was opened at Deen Dayal Nagar, Phase 2, Sai Mandir Road, near Moradabad.

Mr. Bhupender, Dronacharya Awardee and President- National Powerlifters Federation, one of India's top bodybuilder and powerlifter Mr. Mukesh Gehlot and fitness guru Mr. Mayank Pawar were also present at the launch event.

"We are excited to launch Muscle & Strength store in Moradabad as there is dearth of good supplement retail outlets in this region. Now, fitness enthusiasts and body builders can get their supplements, which will be genuine with large range and economically priced in their city itself," said Mr. Neeraj Yadav, Moradabad Franchise Owner.

Muscle & Strength India is also looking to expand aggressively and plans to open retail outlets through franchisee route in the next 12 months with an investment of Rs. 20 crore. The investment would be funded by internal accruals including investments by franchisee owners.

According to industry data, Indian dietary supplement market is expected to grow more than 15% (CAGR) in by 2022. The health supplements and nutraceuticals market in India is currently pegged at over $4 billion.

"Moradabad is an important city for us as it has very large population who are serious about health, fitness and bodybuilding. We will provide best, latest and genuine health care supplements to our customers to reach their fitness goals," said Muscle & Strength India Founder Mr. Praveen Chirania.

Mr. Chirania added that supplements such as protein powders, BCAAs, multivitamins, fat-burners and pre-workout formulations were most popular amongst both male and female consumers.

The company has the widest range of fitness supplements and sports nutrition products in India, with over 1000 products from 42+ brands. It also plans to enter into Manufacturing of its white label product across various supplement categories which will widen its portfolio.

Customers can contact Mr. Neeraj Yadav at the outlet at +91-7017072263 for any queries.

Download pictures of the event here.

About Muscle & Strength

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Sep 30 2019 | 3:15 PM IST

Next Story