Priyanka Chopra inaugurates Indian jewelry showroom in Dubai

Gitanjali Group, a USD 2.5 billion global conglomerate, listed on the NSE and the BSE, opened its first multi-brand store in Meena Bazaar of Dubai.

Priyanka's presence was the highlight of the event as she is also the brand ambassador of Asmi by Gitanjali Jewels. The 2,000 square feet store here will offer a range of jewellery brands such as Asmi, Nakshatra, Nizam, Gili & Adler & Roth.

"I'm extremely pleased to be part of Gitanjali Jewels' flagship store opening in Dubai. I feel part of the family as I endorse one of their most spirited brands - Asmi which means 'I Am' in Sanskrit," said Priyanka.

"The brand represents the new age Indian woman, celebrating her economic and social independence. The brand aims to fulfil every woman's innate need for self expression while lauding her inner fire.

"Thus I love it as it has a contemporary and feminine look that is distinctly evocative of strength and grace," she added.

The store houses a range of diamond jewellery as well as 22k gold jewellery adorned with precious and semi-precious stones and polki uncut diamonds, thus offering a piece for every occasion.

Mehul Choksi, Chairman and Managing Director of Gitanjali Group, said, "We are happy to open the first Gitanjali Jewels store in Meena Bazaar which is a shopping paradise for the Asian community. We are proud to present renowned Indian Jewellery Brands endorsed by top of the line celebrities under the one roof."