Progressive Punjab Investors Summit: Amazon India signs pact with PSIEC to help drive exports

Amazon India on Thursday said it has signed a pact with Punjab Small Industries & Export Corporation (PSIEC) to conduct workshops to enable MSME exporters to reach out to millions of customers of the e-commerce giant under the Amazon Global Selling programme.

The memorandum of understanding (MoU) with state-owned PSIEC will help micro, small and medium enterprises (MSMEs) of the state get benefits through e-commerce, Amazon India said in a statement.

The agreement was signed in Mohali on the inaugural day of the two-day Progressive Punjab Investors Summit, which commenced on Thursday.

The event is witnessing participation from MSMEs, apart from leading industrialists, new-age entrepreneurs, foreign missions and other dignitaries.

As part of the MoU, Amazon will conduct trainings and on-boarding workshops at key MSME clusters in Ludhiana, Jalandhar, Amritsar, Patiala and Bathinda in order to help MSME exporters get onboard Amazon's 12 international marketplaces.

By bolstering e-commerce support for the MSME exporters of Punjab, Amazon India will play a vital role in helping them be part of and benefit from India's booming digital economy.

The partnership with various departments of the Punjab government intends to empower and generate livelihood opportunities and help exports find a wider buyer base and fetch the right price for the products, it said.

Additional Chief Secretary (Industries) Vini Mahajan said, "Amazon's partnership with the Punjab government signifies the growing interest of large global enterprises in Punjab.

"The MoU signed today (Thursday) will provide thousands of MSMEs from Punjab seamless access to customers in 180-plus countries across the world through Amazon's platform. The state government remains committed to make Punjab an attractive business and investment destination."