Prohibiting dubbed serial on TV violates Competition Act: SC

Image
Press Trust of India New Delhi
Last Updated : Mar 15 2017 | 6:07 PM IST
Prohibition on exhibition of dubbed serial on television hinders competition in the market and such an act amounts to violation of the Competition Act, 2002, the Supreme Court has said.
The apex court said such prohibition prevents competing parties in pursuing their commercial activities and amounts to "creating barriers" to the entry of new content in a dubbed TV serial.
A bench of Justices A K Sikri and Abhay Manohar Sapre said this while allowing an appeal of the Competition Commission of India (CCI) against an order of the Competition Appellate Tribunal (COMPAT).
"One can clearly view that prohibition on the exhibition of dubbed serial on the television prevented the competing parties in pursuing their commercial activities. Thus, the CCI rightly observed that protection in the name of the language goes against the interest of the competition, depriving the consumers of exercising their choice," it said.
"It also hindered competition in the market by barring dubbed TV serials from exhibition on TV channels in the state of West Bengal. It amounted to creating barriers to the entry of new content in the said dubbed TV serial.
"Such act and conduct also limited the supply of serial dubbed in Bangla, which amounts to violation of the provision of section 3(3)(b) of the Act," the bench said.
The court was dealing with a matter in which the CCI had challenged the COMPAT's order in a case relating to exhibition of dubbed version of famous Hindi serial 'Mahabharat' in Bangla language which was to be shown in West Bengal.
Mumbai-based M/s BRTV, the producer of Mahabharat, had entrusted the sole and exclusive rights of the serial to M/s Magnum TV serials to dub the Hindi version in Bangla language.
Thereafter, Magnum TV had appointed M/s Hart Video as the sub-assigner to dub the serial in Bangla language after which two TV channels bagged the rights for telecasting the serial.
These bodies wrote letters to the two channels, which had
bagged the rights for telecasting the serial, to stop telecast of the dubbed serial.
It was alleged that threats were also extended to these channels that if the telecast was not stopped, these would face non-cooperation from the EIMPA and the committee.
The proprietor of M/s Hart Video had approached the CCI requesting it to take action in the matter and the commission formed a prima facie opinion that acts on the part of the EIMPA and the committee were "anti-competitive" and the matter was assigned to CCI director general (DG) for detailed investigation.
After probing the matter, the DG opined that the actiond of EIMPA and the committee were "unjustified" and were in violation of the provisions of section 3(3)(b) of the Competition Act, 2002 which deals with anti-competitive agreements.
The CCI gave a "fractured verdict" on the two issues framed by it but the majority order held that one of the two channels had stopped the telecast of the dubbed serial as a consequence of threats extended to it.
The committee, thereafter, filed an appeal against the CCI's order before the COMPAT which had set aside the majority view and had held that there was no contravention of section 3 of the Act.
The CCI challenged the COMPAT's order in the apex court which allowed its appeal.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Mar 15 2017 | 6:07 PM IST

Next Story