Google's Pulkit Trivedi joins Facebook India as new Industry Director

Facebook on Monday announced the appointment of Pulkit Trivedi as Industry Director for e-commerce, retail, travel and financial services verticals.

In his new role, Trivedi "will lead in building and maintaining strategic relationships with clients in the country", Facebook India said in a statement here.

Pulkit comes to Facebook with over 18 years of extensive industry experience covering sales, business development and partnerships for Indian and multinational technology companies such as Google, Intel, Microsoft, IBM and HCL.

Most recently, Pulkit held the position of Head of Industry, e-commerce, at Google India and had been with the company since April 2012. He was responsible for driving a large business for Google India.

"We are thrilled to have Pulkit join the talented Facebook team to help grow our advertising business. Pulkit is a well proven business professional who along with our teams will strengthen our ability to deliver personalised marketing at scale to clients in India," Facebook India Managing Director Umang Bedi said.

Pulkit is an MBA from BITS Mesra and was featured in the 'Hottest Young Business Leaders under 40' in India list by Business Today in 2015.