Cupid-struck couples roamed the streets, exchanged gifts, roses and thronged cinema halls and other popular hangouts.
Red, the colour of love, was the theme at many restaurants and joints which had made special arrangements for youngsters, who were seen making a beeline in front of these outlets.
Some leading online portals like Snapdeal, Fashion and You, Jabonng, Myntra were offering deals on clothes, jewellery, cosmetics and shoes, keeping couples in mind.
While florists worked through the night preparing heart-shaped bouquets for the day, gift shops and restaurants prepared special deals and packages.
SPAs and salons also offered pampering sessions for couples on discounted prices.
The price of roses, especially the red ones shot up as florists rake in the moolah due to the high demand. "A red rose usually costs Rs 10-15 but today it was priced at Rs 80 or even more," said Abhay Kumar, a student.
"I have a busy schedule today. I had some important meetings throughout the day. Will be meeting my boyfriend for dinner," said Rishita Banerjee, a banker.
To ensure no untoward incidents take place, police had made elaborate arrangements to thwart any attempt of moral policing in the city by Right-wing outfits.
No major incident was reported from any part of the city.
"We are not for moral policing. We will not allow anyone to take law in their hands. We have deployed adequate number of police to ensure that there is no violence and harassment of couples," a senior police official said.
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