FMCG major Reckitt Benckiser in collaboration with the All India Imam Organisation has launched Handwash Digital Curriculum, which would be executed in 5.5 lakh madrasas covering about six crore children.
The initiative will be executed in a phased manner in the madrasas across India over five years, which will focus on helping children build healthy habits, focusing on cleanliness, from early childhood, said a statement.
The Dettol BSI campaign would focus on highlighting importance of good handwashing practices in improving the overall health of growing children, it added.
All India Imam Organisation Chief Imam Umer Ahmed Ilyasi said: "As part of this first-of-its-kind partnership, we would include the Dettol BSI Handwash Digital Curriculum in the entire educational syllabus across all the madrasas in India."
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app