Sealed Air Corporation, engaged in the business of food packaging and food safety, cleaning and hygiene solution, launched the 'Soap For Hope initiative' last year to tackle the problem of wastage of soaps in hotels.
It has worked with prominent hotels like the Taj group, Ramada, Hilton, Intercontinental, Accor Group, Radisson, ITC, IHG Group, Lalit, Shangri-La, etc., on this initiative.
The company said it also works closely with Mumbai-based NGO Doctors for You to work on the initiative and amplify its reach.
Sealed Air Indian subcontinent and South East Asia VP and MD Himanshu Jain termed the initiative as something which creates value and helps reducing wastage of a basic resource such as soap.
"Recycling used hotel soap is not a new idea; however, the costs are usually high due to the collection, shipment, a centralised reprocessing plant and redistribution. Soap for Hope decentralises and brings the initiative to communities that are located near the partner hotels," he said.
The innovative cold-press process takes less than 10 minutes and once the used soap is recycled into fresh bars of soap, these are distributed to communities which lack access to soap or sanitation.
Doctors for You vice president Dr Rajat Jain said in a country like India where hygiene is often overlooked, this soap initiative will help in educating people and bridging the basic hygiene gap.
Disclaimer: No Business Standard Journalist was involved in creation of this content
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