Redmi 4A sells over 2.50 lakh units in 4 minutes: Xiaomi

Image
Press Trust of India Chennai
Last Updated : Mar 23 2017 | 7:49 PM IST
: Chinese handset vendor Xiaomi today announced the sale of 2.50 lakh plus units of its latest model 'Redmi 4A' in just four minutes through e-commerce giant, Amazon.
"250,000+ units sold in 4 minutes. Redmi 4A," Xiaomi India Managing Director, Manu Kumar Jain said in a tweet.
"#Redmi4A:250K+ units sold in 4mins. @amazonIN saw 5million hits/minute; peak 1500 orders/sec," he said.
Responding to the tweet, Niti Aayog CEO, Amitabh Kant said Xiaomi's future is here in India instead of China.
"Pretty obvious that Xiaomi's future is here in India! Forget China!," he said in his tweet.
Priced at Rs 5,999, the 4G-enabled Redmi 4A will help the company compete aggressively in the sub Rs 7,000 category that is primarily dominated by Indian players like Micromax.
It features a high capacity battery, Qualcomm Snapdragon 425 processor and a 13MP camera.
Xiaomi has partnered with Foxconn to set up its second manufacturing unit in India at Sri City in Andhra Pradesh.
The handset maker had entered India in July 2014 and started local manufacturing just over a year later.
The new facility will be exclusive to Xiaomi, while the older one may see Foxconn making handsets for other vendors too.

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Mar 23 2017 | 7:49 PM IST

Next Story