"Today on the eve of the 83rd birthday of Dhirubhai, it is my proud privilege to invite all our Reliance families and friends to be the first to experience Jio's services. While you enjoy Jio Digital Life, I am also counting on you, as part of my family, to be part of co-creating the best experience for all our customers," Reliance Industries Limited Chairman and Managing Director Mukesh Ambani said at the event.
The company is offering Jio mobile service for free to its over 1 lakh employees as of now.
The company in a presentation at the event claimed that Jio 4G will deliver 10 times higher download speed and 4 times better upload speed compared to others.
Airtel, Idea Cellular, Vodafone and Aircel have already launched commercial 4G service in market.
Brand Ambassador of Jio, Shah Rukh Khan said "Our service providers for everything say its 4G, but it is neither 4G nor 3G. If God is kind, you can get 2G on it. On Jio you will always find 4G."
The company is also offering 25 per cent discount on its 'LYF' brand 4G smartphones to its employees.
Jio is expected to roll out 4G service commercially around March-April next year.
Khan performed at the function including the hit Gerua song from his latest movie Dilwale. Musician A R Rehman also performed at the event on his famous 'Jai Ho' song and a track from Swadesh.
The launch event was held at Reliance Corporate Park, while RIL other employees were virtually connected at around 1000 locations including Dallas in the US.
(REOPENS DEL 67)
"Today is a proud day for any mother to see her children take flight. We will use Jio to deliver health and education across the country. It will break the rural-urban divide.Jio is not just 4G, it is an ecosystem that will prepare the future generation for the world," Nita Ambani said.
Reliance Jio holds the biggest chunk of liberalised spectrum among telecom operators and that can be used for deploying any technology for mobile services.
A video presentation showed features of Jio's optical fibre service promising video calling feature using smart television sets, internet speed of up to 1 gigabit per second.
The Jio tv service will accept voice command to change channels and subscriber will not require remote control to do so.
The launch marks re-entry of Mukesh Ambani in mobile service business. In 2003, he launched Reliance's CDMA mobile business, as Reliance Infocomm, on the same day, birth anniversary of RIL group founder and his father Dhirubhai Ambani, tag line 'Kar Lo Duniya Mutthi mein'.
The business is now Reliance Communications and is being handled by brother Anil, who was also present at the event.
The two brothers have already come together for sharing of mobile airwaves or spectrum as well as infrastructure like mobile towers and masts.
