Reliance Retail to 'leverage' Jio's strength to consolidate position

Reliance Industries' retail arm will leverage the strength of group's telecom vertical, Jio, to further consolidate its position in the organised retail sector in India through aggressive expansion plans, according to RIL's latest annual report.

Reliance Retail, which crossed USD 10 billion sales and became the first Indian company to enter the world's top 200 retail chains, would continue to expand network in tier II and III cities in the country.

It has identified four key pillars to achieve expansion that includes -- augmenting geographical reach, innovating newer store concepts and channels, enhancing customer experience and leveraging technology.

"Reliance Retail has the ambition of reaching the hinterlands of the country and is putting together a framework of expanding each store concepts across tier 2 and tier 3 cities and beyond to achieve market leadership," RIL said in its annual report for FY 2017-18.

It further said: "It will leverage and interplay strengths with Reliance Jio to execute this."
"Reliance Retail will be adopting next generation technologies that is robust to handle ever increasing volumes, flexible to meet diverse customer expectations and automation to improve productivity, efficiency and agility," it added