The 9-million-kronor (USD 1.1-million) prize was awarded to the academic for his "understanding the psychology of economics," Swedish Academy of Sciences secretary Goeran Hansson said today.
The Nobel committee said Thaler's work shows how human traits affect individual decisions as well as market outcomes.
Thaler, 72, "is a pioneer in behavioural economics, a research field in which insights from psychological research are applied to economic decision making," a background paper from the academy said.
That "incorporates more realistic analysis of how people think and behave when making economic decisions," it said.
The Sveriges Riksbank (Swedish National Bank) Prize in Economic Sciences in Memory of Alfred Nobel was first awarded in 1969, nearly seven decades after the series of prestigious prizes that Nobel called for.
Despite its provenance and carefully laborious name, it is broadly considered an equal to the other Nobel and the winner attends the famed presentation banquet.
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