Dream Works Animation CEO Jeffrey Katzenberg is dying to build an animated franchise around the 25-year-old 'Girl Gone Wild' hitmaker in a bid to "globalize and sanitize her image for the widest possible audience", reported Radar online.
"Jeffrey has been tracking Robyn for a couple of years. He is a huge fan and believes the sky's the limit if she can clean up her act to appeal to a wider audience.
"He sees a huge amount of money to be made there and wants to capitalize before somebody else does. He's making pop-friendly movies and wants her to be in them. It's time for Rihanna to go from R-rated to PG-rated. This is Jeffrey's firm opinion and he's doing all he can to make it happen," a source said.