Among the Republican Party's fiercest internal critics of President Donald Trump, Romney never mentioned the administration or Trump himself.
The closest allusion to Trump was Romney noting that Utah "welcomes legal immigrants from around the world," while "Washington sends immigrants a message of exclusion."
Romney confidantes said leading up to his widely anticipated announcement that he intends to focus his campaign on Utah, where he moved with his wife, Ann, after losing the 2012 presidential election to incumbent Democrat Barack Obama.
Romney, 70, will be the heavy favourite for the Senate seat being opened by Sen. Orrin Hatch's retirement. Hatch was among the first Republicans to pitch Romney as his potential successor.
As he did in two presidential campaigns, Romney's announcement highlights his stewardship of the 2002 Winter Olympics in Salt Lake City. The former Massachusetts governor is respected in the state for taking over the troubled games amid planning and financial disarray.
Romney supporters describe him as a "favourite son" of Utah. He's a Brigham Young University graduate who went on to become the first Mormon presidential nominee of a major political party. About 60 per cent of Utah's residents are members of The Church of Jesus Christ of Latter-day Saints.
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