SP member Naresh Agarwal raised the issue during Zero Hour saying that a new fashion of becoming brand ambassadors has emerged and there were filmstars, sports personalities or religious figures who endorsed products which people buy believing them.
He said Indian cricket team captain Mahendra Singh Dhoni had to face the opposition of people in Noida for endorsing a real estate company.
Actor Salman Khan too endorsed a medical product, Agrawal said, after which SP member Jaya Bachchan suggested that Agrawal should not get "filmy".
There is a need for strong law in India too so that people are not cheated, he said, adding that a Parliamentary Committee report in this regard has also been submitted, which should be considered by the government.
Another demand made in the Zero Hour, which found support of members from all sides, was to issue strict instructions to CPWD and other agencies incharge of buidings to put in place appropriate fire safety arrangements and remove encroachments to prevent accidents.
"Why was there no fool-proof fire safety arrangement," Desai asked while raising questions about the responsibility of the Director of the museum and the concerned ministry.
He urged the government to take appropriate steps in this regard after which Deputy Chairman P J Kurien said all members associate with this demand.
Raising the Odd-Even policy, Congress member Ananda Bhaskar Rapolu said it was creating a divide between the "haves and have-nots", claiming that such experiments in Latin America and China were not successful.
JMM member Sanjiv Kumar raised the issue of land aquisition and problems of displaced people especially in Jharkhand, while Congress member Sanjay Kumar Singh said clear instructions should be given to include members of 'gadariya' (shepherd) community in the Scheduled Castes list.
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