"Overall, we believe that farm income, which constitutes 36 per cent of the rural income is on track for an over 20 per cent growth while non-farm income that constitutes 64 per cent of the rural income, is likely to remain supportive with growth in single digits," the report by domestic brokerage JM Financial Institutional Securities said.
This high double-digit growth will continue for the next three quarters, it added.
The projection of over 20 per cent annual growth is based on higher crop yields, lower input costs for irrigation, lower fertiliser cost due to price caps, lower insecticide cost as there is lesser incidence of pest attacks, and a steady, but single-digit improvement in non-farm income.
Rural households currently spend around 30 per cent of their income to deleverage, 25 per cent on farm investment, 18 per cent on house repairs and 28 per cent on festivals and marriage-related discretionary spending.
The report notes that the normal monsoon has led to a 3.5 per cent increase in kharif-sown area, wherein pulses sowing area grew 29 per cent.
"Based on our estimates of the farm and non-farm income growth across states, and the resultant wealth effect, we expect rural consumption sentiment to be ahead in all states under the study, barring Karnataka," the report said.
The brokerage had done four such surveys called 'Rural Safar' in the past 20 months, with the first two in March 2015, followed by October 2015 and then in April 2016.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
