DoDo Pizza's first unmanned delivery was made over the weekend in the northern Russian city Syktyvkar. The drone completed the order in just 30 minutes.
"Along with one Moscow-based company we have conducted the first in the world commercial delivery via drones. Until now many similar variants have been shown on videos, but we tried to deliver real pizza to real customers, and we succeeded," Fyodor Ovchinnikov, CEO of Dodo Pizza, told Itar-Tass news agency.
The drone is equipped with built-in Global Positioning System (GPS) and video cameras that are monitored by the restaurant's manager.
As the customer steps outside to accept delivery, the pizza is lowered to him using a cable, 'RT News' reported.
The drone does not come lower than 20 meters above the ground, so that people could not steal it.
If someone tries to pull on the cable, the drone triggers an emergency anti-theft mechanism releasing the cable, and the drone will fly away.
Since drones are not equipped to accept cash or cards, orders are to be completed online or by phone and paid with a credit card at the time the order is placed.
The service earned DoDo Pizza 3,500 rubles (about USD 100) on the first day of drone operation, the report said.
The company also posted a video online, showing the first airdrops of pizzas to customers and promised the service was not just a one-time PR stunt.
Ovchinnikov said drones will be delivering pizzas to several spots around Syktyvkar by the end of summer.
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