Sabhyata Launches its First Diwali Campaign

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By redefining the celebration, Sabhyata changes perception this Diwali
(Logo: https://mma.prnewswire.com/media/780296/Sabhyata_Logo.jpg ) (Photo: https://mma.prnewswire.com/media/780297/Sabhyata_Store.jpg )
Commenting on the launch of this new Diwali Campaign, Chayan Verma, Head of Marketing, Sabhyata, said, "Sabhyata has established itself as a foremost destination for ethnic wear in the last couple of years. The brand is all about celebrating women, her beauty, her existence, her grace and her freedom. This Diwali, we take a step to unfold the new father - daughter relationship and aim to redefine this connection between them."
Mr Pankaj Anand and Mr Anil Arora , Co-Founders, Sabhyata, said, "Its high time that society has to change its conventional approach and gender should become a lived reality. Today's digital age though gives us round the clock connectivity to the entire world but this process on the other side is depriving us from some special moments we used to share with our parents. This online campaign by Sabhyata reaches out to generations across age groups and helps them redefine their equation this Diwali."

To see the video, please visit: https://www.youtube.com/watch?v=LurFpFTi5kU&t=8s

About the lead caste:
Shishir Sharma
Ahsaas Channa
Ritwik Sahore
About Sabhyata: