Titled 'Sachin's Cricketwali Beat', the song is composed by Shamir Tandon. It features Tendulkar and singer Sonu Nigam's vocals.
The song is part of the promotion for Tendulkar's recently launched digital platform '100MB'.
"'Sachin's Cricketwali Beat' is a very upbeat and feel good number. It's a unique collaboration with the supremely talented Sonu Nigam, specially made for my new app 100MB," Sachin said in a statement.
"This is the first time the audience is going to see me sing and I hope all my fans enjoy listening to it as much as I enjoyed singing it," he says.
"People fall in three categories - talented, genius and blessed. Sachin falls in the blessed category. I first heard him sing and told composer Shamir that Sachin is one to whom God has given something extraordinary. He is blessed with something divine," he said.
In the song, which was released yesterday on the sixth anniversary of India's World Cup win in 2011, Tendulkar mentioned every single player he played his six World Cups with.
The music video will be available on MTV and MTV Beats from April 3 to 5.
Disclaimer: No Business Standard Journalist was involved in creation of this content
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