Hong replaces outgoing President BD Park, who will now head sales and marketing for digital appliances business in HQ, Korea, Samsung Electronics Co said in a statement.
Based out of Gurgaon, Hong will lead all of Samsung Electronics' business in Southwest Asia that includes India, Sri Lanka, Bangladesh and Nepal, it added.
"In his new role, Hong will leverage his experience in emerging business environment and operational excellence to continue to build Samsung Electronics' success in the Southwest Asia region," the company said.
Prior to that, he headed Samsung Electronics' sales subsidiaries in Chile.
BD Park has been serving in India since 2008. In 2012, he was elevated to the position of President and CEO, Samsung Southwest Asia.
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