SBI Card, the country's second largest credit card issuer, today announced the launch of ELA' (Electronic Live Assistant), a virtual assistant for customer support and services.
Driven by Artificial Intelligence and Machine Learning, ELA is designed to enhance customer experience by providing relevant and instant responses to customer queries, SBI Card said in a statement.
Customers can communicate with ELA in conversational language, enabling easy interface along with prompt query resolution, SBI Card managing director Hardayal Prasad said.
The virtual assistant is currently hosted on the SBI Card website and will soon be integrated on the mobile app as well, it said.
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