Ficci said in a statement that Sinha has released a video message to create responsiveness amongst citizens to say 'NO' to counterfeit products.
"This jingle is released emphasising on the need to stop buying counterfeit, smuggled and pirated goods and build mass awareness on eradicating this menace," it said.
The initiative would help boosting economy and create a sustainable socio-cultural ecosystem in the country, the statement said.
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