Social conscience to take priority in future workplaces: PwC

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Press Trust of India New Delhi
Last Updated : Aug 27 2014 | 3:50 PM IST
India's future generation wants to work in organisations that demonstrate a strong social conscience and almost 75 per cent of Indian respondents of a PwC survey said they want to work for an organisation with a powerful social conscience.
According to the report titled 'Future of Work: A journey to 2022', around 75 per cent of Indian respondents want to work for an organisation with a powerful social conscience, while only 26 per cent valued a job that makes a difference.
The survey noted that job security is most important for 53 per cent of Indian respondents but 58 per cent do not expect traditional employment to be around in the future.
Around 42 per cent respondents said they wanted to ideally work for themselves, instead of any elite organisation while 81 per cent are willing to completely re-train themselves to remain relevant.
The survey results show the formation of three distinct 'worlds of work' -- Blue, Green and Orange.
The Blue World - where corporate is king and there is a relentless pressure to perform. These elite organisations employ only the best, and offer long-term job security and reward. Only 10 per cent of the total 10,000 saw this as their ideal employer.
The Green World - the caring companies, that rethink their values and goals, have a powerful social and environmental conscience, and whose values closely match those of their employees. Around 53 per cent of global respondents chose this as their ideal employer.
The Orange World - where small is beautiful, these organisations fragment into looser networks, brought together by technology, with social media heightening the connectivity. Around 33 per cent opted for this as their ideal employer.
"In the Blue World, HR will be at the centre of a hugely influential metric-driven strategy and performance function. In the Green World, HR's role could be much more diffuse, helping employees to shape their work around their values and outside lives. In the Orange World, HR is set to have a much narrower recruitment and tendering role" PwC India People and Change practice leader Padmaja Alaganandan said.
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First Published: Aug 27 2014 | 3:50 PM IST

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