Sony India expects up to 15 pc sales growth this year

Consumer electronics major Sony India is eyeing sales growth of 10-15 per cent this fiscal, snapping two years of de-growth, led by its premium TV range, audio products and cameras, a top company official said.

Sony India expects contribution from segments such as audio products and digital imaging to rise. The company's revenue at present is mainly led by the TV category.

"I am expecting a growth of 10 to 15 per cent this year considering all the categories. If we are able to deliver that, then we would be in a very good spot," Sony India Managing Director Sunil Nayyar told PTI in an interview.

According to him, there is a "positivity in the market" being seen after a long time.

Presently, Sony India gets around 65 per cent revenue from the TV segment, 15 per cent from audio, 10 per cent from camera and rest 10 per cent from other verticals.

"Two years back, contribution of TV was 80 per cent," he said, adding, "We are making a shift and balanced portfolio in the country, which is profitable and driving the growth of the industry."
Asked whether Sony TV sales in the mass market have been impacted due to aggressive pricing and competition from new entrants, Nayyar said, "Yes, they came and the price was driven down. It definitely impacted us (in 32-inch segment)."
"This category (digital imaging) has shown a growth of 250 to 300 per cent growth from last year," he said, adding, "In near future, we would give more surprises to this industry."