Star Sports, Twitter partner to launch instant sports replays

Starsports.Com and twitter have tied up with TenTenTen Digital Products to launch a new real-time interactive experience on the social networking site called 'Tweeplay'.
This innovation will bring a broad smile on the face of sports fans across India as they can now be certain of watching replays of major sports events by just sending a tweet.
The unique experience on twitter will be available during the IPL playoff matches right up to the final on June 1.
Fans can avail of instant replays by just following four simple steps.
Ajit Mohan, Head of Digital Business, Star India, said, "Star Sports has always strived to innovate on digital and we are excited to partner with twitter to debut this one-of-a-kind offering which empowers fans to pick and watch sports moments of their choice.

"This is an experiment and could potentially be a path breaking accompaniment to the starsports.Com experience. We have had more than 50 million visits on IPL to date and introducing this innovation at the playoffs is a great way to sign off on the tournament.