start-up to put more money back into consumers' pockets

: Perks4 a new start up aimed at putting more money back into the pockets of consumers, who are not aware of smart opportunities to save from discount programmes, was launched here today.
"The technology connecting buyers and sellers in the most efficient way would help consumers save and put more of their hard earned money back in their pockets and that is what Perks4 has developed with its websites," its CEO Guru Kulaindaivel told reporters here.
The company has tie ups with over 800 online retailers and local merchants that give extra discounts and cashback to its customers, he said.

Members can save over Rs 10,000 per annum by using its platform compared to consumers who go directly to retailer websites, he said
Members can save up to 10 per cent extra cash back when they shop on line from hundreds of retailers by clicking a link from the Perks4 portal, he said.
The company, which has initially invested Rs one crore, is targeting groups of customers like employees, students, defence personnel, retirees and customized offerings to customer requirements, Guru said.
Many companies have offered the platform as Employee Benefit, whereas associations like IIT Madras Alumni Association and others had offered the platform to benefit Alumni, students and staff of their institutions, he said.

The company has deployed a propriatary technology platform in collaboration with VAC Media of U.K., which enables it track members when they visit online retailers originating from Perks4 portals, Guru said.