Sustainable Fashion Ecosystem in India Gets a Boost as Netherland-based Fashion for Good Launches its Asia Programme in Partnership With Intellecap

/ -- Innovative startups from India with disruptive sustainability solutions applicable to the fashion supply chain will now have the opportunity to be part of a Asia innovation programme launched by Fashion for Good, supported by Intellecap.

India is not only a global leader in manufacturing and one of the largest consumer markets for fashion, it is also increasingly a hotspot for innovators that tap into the growing opportunities to create value and impact both socially and environmentally from a transition towards a circular economy. With a rich heritage in textile manufacturing and production, Fashion for Good, Intellecap's Circular Apparel Innovation factory (CAIF) and its Indian corporate partners are seeking to spark and scale promising innovations from this region that have the potential to disrupt the current fashion supply chain worldwide. Of particular interest will be the unique perspective of home-grown innovators focusing in key areas including raw materials, dyeing and finishing, manufacturing, retail, end-of-use and transparency and traceability.

"We are pleased to see the Fashion for Good innovation platform expanding to Asia; together we will continue to work on promoting and growing the sustainable technologies originating from the FFG platform. We are looking forward to work with these technologies to fuel next set of growth in manufacturing for us with the aim of growing with drastically less environmental impact," said Punit Lalbhai, Board of Directors; Arvind Limited.

"Our team at Intellecap is very excited to work with Fashion for Good to scale up sustainable fashion innovations in India. Our organizations share a similar vision of putting entrepreneurship in the center of change, and by joining forces, we believe we can build a powerful ecosystem to nurture and grow high impact innovations that are needed to bring India's fashion industry on a more sustainable growth path," said Stefanie Bauer, CAIF Intellecap.

Fashion for Good is working on scaling innovations in the region, by catalysing collaborative pilots, which address areas such as making organic cotton traceable and solutions for the treatment of waste water from the apparel manufacturing process.

Katrin Ley, Managing Director of Fashion for Good, explains: "Working closely with these local partners enables us to promote the transition of the fashion industry towards more sustainable, circular practices as well as the betterment of social and environmental issues."
Eligible Innovators can apply to the Programme here: LINK
About Fashion for Good
About Circular Apparel Innovation Factory (CAIF):
About Intellecap: