Swiss firm Geberit to enter b2c segment in India

Geberit, a leading European leader in sanitary technology and bathroom ceramics, is looking to foray into b2c (business-to-consumer) retail sales in India.
The Switzerland-based company, which was present in the b2b segment by catering the institutional clients, is now shifting to finished products with end clients.
"We are in the premium end of the business. Our advantage is on the technical side and we are expecting 40 to 50 per cent segment in the high-rise building in places as Mumbai. We will be the premium end of the player," Geberit Managing Director Abubaker Koya told PTI.
He further added: "The new segment which we are opening could be up to Rs 100 crore to 200 crore of prefabricated toilet."

The industry size in India is about 15,000 crore in sanitary technology and bathroom ceramics segment and growing at about 10-15 per cent per annum.
"However, the premium segment within this, where companies like Geberit are major players, has grown at a higher rate of over 20 per cent per annum." Koya added.