T-Series wants to turn 'Bhootnath', 'Aashiqui' into franchise

Image
Press Trust of India Mumbai
Last Updated : Jul 28 2013 | 3:00 PM IST
With the trend of sequels getting popular in Bollywood, producer Bhushan Kumar has expressed his desire to turn 'Aashiqui' and 'Bhootnath' into franchise.
Kumar wants to take ahead three projects as a franchise, including 'Aashiqui', a romantic saga which recently had a hit sequel 'Aashiqui 2', ghost comedy 'Bhootnath' and the yet to be released 3D horror movie 'Creature'.
"These days franchises are a click with the audience, like the way Bhatt's have taken the franchise of 'Murder', 'Raaz', etc ahead. This pattern is followed in Hollywood. We would like to turn these three films into a brand and make their third and fourth instalment provided audience is ready to accept it," Kumar told PTI.
"If we get a good response to 'Bhootnath 2' and 'Creature', we would surely go ahead and make the next part. For us the acceptance of audience is important, we won't keep making sequel after sequel just for the heck of it," he added.
In 2008 Ravi Chopra produced film 'Bhootnath', where megastar Amitabh Bachchan played a friendly ghost. The sequel will be produced by BR Films and Bhushan Kumar of T-Series.
"We are quite excited about making 'Bhootnath 2'. It is a good franchise and we would definitely like to take it ahead. We would like to make third and fourth instalment as well. The basic premise of the film will remain same, the ups and downs and the hilarious moments between Mr Bachchan and the kid," Kumar said.
The original film starred Bachchan, Juhi Chawla, Shahrukh Khan, Aman Siddiqui as 'Banku', Priyanshu Chatterjee and Rajpal Yadav.
The second instalment, to be directed by 'Chillar Party' (2011) co-director Nitesh Tiwari, will again have Bachchan reprising his role. The addition will be Boman Irani and a new child, who is yet to be cast.
The film will go on floors in October and will release in April next year. It is learnt that this time, the budget is going to be over Rs 30 crore. The first part was reportedly made on a budget of Rs 20 crore.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jul 28 2013 | 3:00 PM IST

Next Story